🔹Position Purpose

The Marketing Officer is essential in crafting and executing the content strategy for the Monash Data Science Society (MDSS) across various digital platforms. This role involves creating engaging written content for social media posts and articles, scheduling posts to maximise audience reach, and collaborating with the Marketing Director to boost MDSS's online presence and outreach.

🔹Reporting Relationships

Reporting to: Marketing Director

Working closely with: Marketing Officers, Design Officers

🔹Key Responsibility Areas

• Content Creation: Generate compelling written content that aligns with MDSS’s tone and brand voice to promote events, activities, and sponsorships.
• Campaign Development: Collaborate with the Marketing Director to brainstorm and develop innovative marketing campaigns that engage the community and enhance public engagement.
• Scheduling and Coordination: Ensure that all social media postings are scheduled appropriately to achieve optimal visibility and engagement.
• Commitment: Dedicate 5–10 hours per week to tasks, including participation in weekly team and committee meetings.

🔹Key Performance Indicators

• Content Quality: Produce high-quality, informative, and appealing copy that effectively communicates MDSS's messages and values.
• Consistency and Tone: Maintain proper grammatical standards and a consistent copy tone across all marketing materials.
• Deadline Adherence: Meet all stipulated deadlines for content creation and posting, ensuring timely promotion of MDSS activities.

🔹Desired Competencies and Skills

• Copywriting Expertise: Exceptional copywriting skills are preferred, for creating engaging posts and articles.
• Social Media Proficiency: Familiarity with social media platforms such as Facebook, Instagram and LinkedIn, understanding how to optimise content for platforms.
• Creativity and Detail Orientation: High level of creativity in writing and meticulous attention to detail to ensure all published content meets MDSS standards.